That is the cure, not the cause, of the ills of humanity. Tantrum, described as an explosive green cocktail, is fragranced with peppercorn, cedar, and vetiver. With its cult fragrances and objects of intimacy, the brand has gained a legion of loyal followers. With underwear, perhaps more than any other category, binary ideas of gender are used in marketing to consumers. Cinderose is a complex fragrance. Boy Smells The biggest collection of Boy Smells candles in the UK. Boy Smells Best Sellers All Explore Olfactive Underwear Styles Colors Filter By COWBOY KUSH EARTHY/SPICY New! For full details, visit saks.com/returnpolicy. Women; Men; Kids; New Arrivals; Customer Service. Cannot be combined with any other promotions. What you see here scratches the surface Finally, what advice do you have for brands on how to approach this whole topic of being genderful with Gen-Z? Independent business doesnt just mean the bookstore it means the hardware shop, it means the bodega. These are moments that can be experienced by all. Its just a lot of work that wasnt part of our schedule before. The pandemic, in essence, transformed the couples business model from brick-and-mortar retail into that of a social media influencer. Oops. Heading up the pack is La Flor de la Virgen, my other top scent in this range. At the onset of the pandemic, the struggle was to keep up with demand, Herman said. We loved their packaging and scents as well as their irreverent brand name, said Angie Myung, who co-founded Poketo. Boy Smells candles are 8.5 oz and feature a 50-hour burn time. Consent is not a condition of purchase. We use the word genderfull rather than genderless, so, representing a fuller idea of gender rather than neutering gender or saying its nonbinary, he said. A unique and contrasting duality that represents two sides to every story. Our open rate and click-through rate data support our instincts.Theres one other area in which Boy Smells carved out a competitive edge. It was a big aha moment for a lot of people, and we gained a lot of customers, says Vincent Onorati. Amanda Ross is a news freelance writer for Byrdie. And if even an exotic fragrance still feels too regular-shmegular, Herman already has the answer. All rights reserved. They've even forayed into the celebrity world with a song-themed collaboration with space cowgirl Kacey Musgraves, But just as the candles push boundaries with their one-of-a-kind scent stories (I have an LES burning as we speak), this new Cologne de Parfum collection from the queer-owned brand is probably unlike anything you already have in your collection. If youre a fan of these unique florals, check out the Boy Smells parfum in Rose Load. Its effortless and uncomplicated, no shame in our Unmentionables collection. Sleek, statement-making essentials, The Grooming Shop Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. Someone we knew who used to work in candle production was making 2,000 units a week for us out of their garage; me and David and our staff were pouring candles from home, trying to do 1,000 units a week that way., The ship has since righted itself to some degree, with China reopening for production in the nick of time, and a number of wholesale accounts were added back into the fold. Offer valid at saks.com only (excludes Saks Fifth Avenue stores, Saks OFF 5TH stores and saksoff5th.com). To wear a Boy Smells Cologne de Parfum is to have command over who you areor whoever you are that day, anyway. Insight into the fast-evolving beauty business and lessons for the future of fashion. In my youth, Id subdued my feminine side. here. "For example, Tantrum is a retelling of the Greek myth of Pandora, whose yearning and curiosity starts and explosive punishment of humanity at the hands of Zeus," he says. Enter promotional code ACCOUNTSF at checkout. Inspired by the uniqueness of natural orange or red-haired folks, the Boy Smells Redhead candle is spirited and precious in a rare sense. 2023 Boy Smells, LLC. Spring/Summer 2022 saw more gender-fluid runways and brands move away from marketing to single genders. Despite the product selling at a higher price point ($98 per bottle), the category immediately swelled to 18 percent of Boy Smells business and has stayed there, save a few dips due to sellouts. For more details, review our Terms of Use and. Win whats next. According to its website, its mission is simple: We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasnt overtly targeted to one gender.. "I love adding a dab of rose essential oil on my chest when wearing Rose Load," Herman says, though it's impossible for him to pick a favorite. At the onset of quarantine, there were no boxes coming in or out of either store for at least a month. We love a pun and a little bit of provocation, and our customer does too. By combing the scents of the finest marijuana, suede, white musk, tulip and amber all into one glossy black glass tumbler, it's truly a candle you'll have to smell to understand. [Books] are inconsequential to them, really. While other home fragrance brands are catered mostly to women, this company decided to do things differently. CEO JuE Wong called 2023 a reset year for the company, after fourth-quarter sales fell 21 percent year-over-year to $130 million. Boy Smells is a supercool queer-owned brand that is celebrating a "genderful" lifestyle. Not valid on Hawaii or international shipments. How consumers align themself with brands can be an extension of their principles. Code Were on a lifetime journey to discover what authenticity is. Despite fast growth for independent fragrance brands, designer scents still make up most sales, and a few companies are the engines behind them. EAU DE PARFUM, THE GENDERFUL FINE FRAGRANCE COLLECTION, FINALLY DEBUTS WITH 5 ALL-NEW SCENTS, AFTER YEARS AND YEARS OF TESTING AND EXPLORING FRAGRANCES FROM ALL OVER. With notes of smoky aromas and floral fragrance, chances are you havent smelt anything like these unique blends. Shopping with the brand is a liberating experience where you can be yourself with no judgment. Its popularity amongst celebrities is further reflected in its collaborations, including the Kacey Musgraves and Sky Ting candles. Please tell us a little bit about Boy Smells and how it started? Gender and identity are no longer static. Check outHomesick Candles, a cruelty free, non-toxic, soy candle brand that develops scents to transport users to the locations and moments they most love. Im just gonna do what I can, says Khemsurov. This is a new fragrance. The brand uses FedEx Ground as its US carrier. The brainchild of co-founders and real-life partners Matthew Herman and David Kien, Boy Smells' inclusive ethos - one . Plus, get something nice on your birthday. Now I want one!!! Not sure why all the hype with this candle and why the expensive price tag. Bookshop.org, which launched at the beginning of lockdown, helped independent booksellers most as an Amazon alternative for affiliate-link revenue. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. Aziz: How did you realize that the second product line would go from candles to underwear? and saksoff5th.com). It has taken me, a millennial, years to wrap my head around the scope of this work how to do it, then do it better, then realize my creative class ass has never taken a business course and cant balance a checkbook. Something as simple as a candle scent has the potential to reflect the complexity of identity, and we didnt see that celebrated in the fragrance industry, so we created Boy Smells to fill it. Boy Smells, the candle, fragrance and underwear label thats gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. Save Up to 25% Off Your Purchase | Use Code SAVE23SF |, Create an account and get 10% off your next purchase with code ACCOUNTSF |, Enter for a Chance to Win a $1,500 Gift Card |, Sign Up for Saks Text Alerts | Text SAKS5 to 75283 |, Hover or tab to the cart icon to launch the mini cart, By voluntarily opting in to Saks Fifth Avenue Waitlist text alerts and/or Waitlist email alerts, in addition to hearing about your Waitlist item, you agree to receive one automated marketing text message to the phone number provided above inviting you to join Saks Fifth Avenue mobile marketing alerts. Recent newsletters sent to subscribers had the following subject lines: XXXL This Is Big, Grab Your Chaps and Good Trips Guaranteed.We like to keep relevant, Herman said. Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. But, we were starting to engage in fashion, home, and scent in ways that broke from traditional gender norms. This fragrance is rounded out by frankincense, poppy, saffron, pomelo, amber, and cashmeran for a spicy and exotic experience, right in your living room. Discover limited edition fragrances, new releases and bestsellers at Osmology. I describe it as what heaven must surely smell like. This undergarments blend of Pima cotton and elastane ensures a comfortable fit that stays in place throughout the day, as all boxers should. Theres this insistence to lump Amazon and bookstores, he says. Discount code found, it will be applied at checkout. Spend $1200, Get $300. We had to work from home for a long while we were diversifying our supply chain like crazy. $30.00 - $98.00. Each week, we explore unique solutions to some of the world's biggest problems. "The 'idyllic' archetypes and heroes from the past are often allegories ofhow we should go through life as perfect' people, reinforcing traditional societal norms," Herman says, with the end goal being self-empowerment. At the end of 2019, they decided to prioritize direct-to-consumer sales. Now its all about Trump. They also contracted with a digital marketing agency, New York-based Phidel Digital and hired an in-house marketing professional. Returned items must be presented in the same condition as when they were received: unworn, salable, undamaged, unaltered, with original tags and packaging (if applicable), and with proof of purchase. Itll capture the remnants right in the tool, so you dont have to worry about it flying somewhere. This is a profile preview from the PitchBook Platform. Im looking at this time as an investment.. Suede Pony, my personal favorite in the collection partly because of the brilliant name, is listed as a brazen expression of brushed leather, hazelnut and violet and it is brazen indeedwhen I first smelled it, I actually said, "Oh my god," aloud in my empty apartment. Wide range of uniquely scented candles and cologne de parfums, The brand uses all-natural ingredients to formulate its wax, All products are paraben and sulfate-free, Return fees are the customers responsibility, Customer reports of weak scents and short burn times. "We are mixes of parallel but often conflicting ideas, layers of tastes and wants, what we call personal mixology," Herman tells us. Courtesy of Boy Smells. $98 HINOKI FANTME SMOKY/WOODY Best seller $98 The partners, including Etsy, Square, Shopify, and Clearbanc, offer perks such no fees (up to a certain amount), a free 90-day trial, and free listing credits, among others. Upgraded party favorites, Sparkly Standouts The company was a finalist in The Fragrance Foundation 2021 Awards and has been featured in publications like The New York Times, Vogue, Nylon, The Strategist, The Business of Fashion, HighSnobiety, Coveteur, The Cut, and Forbes. ), The couple used every inch of space to shoot products in their living room while also processing and fulfilling orders right off screen; this way of working allowed the store to stay afloat but also required a lot of physical, logistical, and, at times, emotional maneuvering. As a result, customers are more apt to actually burn its products frequently, then buy them again, rather than displaying them as static status symbols, according to Herman. Rose Load, as its name would suggest, is a lush "shower of spiced roses" that feels like pure romance. Get help with questions, orders or returns. Final Sale items cannot be returned or exchanged. $98 COWBOY KUSH EARTHY/SPICY Best seller $38 | $88 Scentensity 12345 COWBOY KUSH MAGNUM EARTHY/SPICY Best seller $88 | $38 Scentensity 12345 WOODPHORIA WOODY/FLORAL New! To make sure all of our customers have the best shopping experience, we may restrict or refuse future transactions if we identify an unreasonable return pattern. Whatever youre getting dressed for - your CEO drag, yoga drag, party drag - you should start with the things that make you feel like your truest self. Then the anti-racism books became super-popular in mid-summer, and we couldnt even keep up with the demand the publishers had to reprint. Boy Smells' new fragrance collection goes by "Cologne de Parfum," in keeping with the brand's signature juxtaposition of masculine and feminine olfactive notes. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. Out of the Boy Smells scented smells, the Kush candle seems to be the most popular. The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. Returns are eligible for a full refund within 30 days of delivery. It doesnt do well even in my front entrance. The Boy Smells Blush Pouch Front Trunk is another pair of incredibly soft boxer briefs that offer a shorter-than-traditional leg. The Boy Smells collection is made and designed in Pico-Union, Los Angeles. Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. The company taps into the growing consumer desire for gender-neutral products with a line of candles that are both visually and olfactory inclusive and its candles are all developed and mixed with fragrance and natural oils, all-natural coconut wax, and beeswax, providing customers with candle products to love their identity as a daily ritual. Its permission to harness your power from wherever you want it. Shipping fees vary but start at $14, while orders $101+ have a rate of $25. The luminous-matte lipstick. "It is the perfect time to find new scents that reflect you are in this moment. Its stylish and is sold at prestige beauty retailers such as SpaceNK and Nordstrom, adjacent to legacy brands like Diptyque but at a lower price point. So, are Boy Smells candles good? Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. St. Al Scented Candle. We will take an additional 10% off your order when you create an account. At first, Herman said, they bought ingredients off the internet and mixed them themselves. As sensitive as people are [about] where their political vote goes, they have to realize that where they choose to shop has as much significance., Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was about to shut down the global economy. The duo started experimenting with candle-making in their kitchen, and from there, their passion was unveiled. These soft briefs feature a comfy mid-rise waist and a sturdy elastic waistband to hold everything in place. Candle Co., Beverly Hills-based Barratt Riley & Co., Santa Monica-based Stone Candles, and West Hollywood-based Lait. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. Once the team approves, the brand will supply you with a return authorization number. To be eligible for discounts, please enable JavaScript for your browser. How can you commit to one style, one type of fragrance, when you're not just one type of person? Fragrance (32) Gifts (19) Mini Size (7) Related Content: Text HELP for info. 64. No adjustments to By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. Featuring a rating of 4.5/5 stars out of 190 reviews on Amazon, customers love how unique and long-lasting this fragrance is. Boy Smells celebrates the complexities of modern identity with products that channel masculine and feminine together. Aziz: Thank you for sharing that. Thats just scratching the surface. As a cannabis-related company, Khemsurov cant run ads on Facebook or Instagram, though shes sent product to photographers to create original smoking-related content for Tetras social media accounts. Boy Smells employs 12 people, and inaddition to more than a dozen candle offerings, has expanded its product lines to include underwear and wearable fragrances that it calls cologne de parfum.The scents of its candles, which are packaged in sleek, light pink boxes, are woodsy and floral and often contain an unexpected note. Customers can purchase products directly from BoySmells.com. Theyve sold well for us, and I like how theyre always changing their scents and packaging, it brings new freshness.Within two and a half years, Herman and Kien had each quit their day jobs in fashion to focus on Boy Smells full time (Herman had worked at Nasty Gal, whose company culture inspired him to have a side hustle in the first place). Boy Smells Prunus Candle $38.00. Its first retailers were ByGeorge in Austin, Texas; Forty Five Ten in Dallas; and Lisa Says Gah Inc. in San Francisco, along with a few local L.A. stores, including Little Tokyo-based Poketo.We started carrying Boy Smells when they first launched. Duplantis said the top five percent of the brands consumers buy every six or so weeks, and its returning customer rate is up 70 percent year-over-year. All things considered, a majority of customers appear to enjoy the brands unique candles. Boy Smells candles are formulated with no gender in mind, blending traditionally masculine and feminine accents together for a full-bodied experience. Discount code cannot be applied to the cart. Boy Smells. In order to add this item to your shopping bag, please remove items to continue. $38.00 Current Price $38.00 (18) Free Delivery. Saks' return policy still applies to items returned under this offer. To complement her song about living slowly and purposefully, this candle is earthy, dark, and intense. Poured into a deep burgundy and red ombre vessel, the packaging is as intense as the scent. These candles are sulfate-free, paraben-free, and phthalate-free, so you can luxuriate in self-care without worrying about toxic chemicals. But the duos business flourished on Instagram, where their personalities took center stage in compelling (and shoppable) Instagram stories. Discount code cannot be combined with the offers applied to the cart. Before Boy Smells candles were sold in some of the most fashionable stores in Los Angeles and celebrated by New York Magazine, Apartment Therapy and Glamour, founders and life partners Matthew Herman and David Kien made them by hand out of their home in Pico Union and doled them out to friends. New-at-Saks labels, fitness accessories & more, The Best of the Ski Shop The term GENDERFUL, is a celebration of our boundless identities, acknowledging that they are not a static destination but always-unfolding journeys of self-discovery. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. I enjoyed that they were made from beeswax and coconut, they burned really well. $30.00 - $98.00. At the time she had two partners in the operation; now its just her, and the entire business is automated. Number of messages received may vary. Genderful Fine Fragrance Is Now On The Go. Boy Smells Blush Pouch Front Trunk Review. Each candle also has a braided cotton wick, which prevents any lingering smoke when you trim it correctly. The all-natural blend outlasts traditional soy and paraffin candles. prior purchases. What surprised us was the immediate response; people resonated with the playful tease between gender and scent. 2023 Boy Smells, LLC. For example, Slow Burn holds a rating of 4.4/5 stars from 9 reviews. Boy Smells Profile and History . For Drop Ship items, offer only applies to items eligible for standard shipping. Reader support helps us keep our explainers free for all. You can purchase the Boy Smells Bare Pouch Front Trunk for $25. The brand is becoming more and more accessible, currently being sold in 300 retail locations worldwide. You can purchase the Boy Smells variety packs for $172 or four interest-free payments of $43 with Afterpay. GENDERFUL Above Genderless For more information read our Terms & Conditions. Boy Smells Woodphoria Eau de Parfum Travel Spray. +Free Shipping every day, no minimum purchase required. Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. One user gave a well-depicted analysis of the brand, arguing that its candles are more for people who enjoy sweet scents: They are pretty sweet smelling candles, if you arent into that, then Id try another brand! The quality was pretty great for both and had a strong throw when burning. Its expensive, she tells me. Fortunately, there are people who understand. Each candle is hand-poured in an aesthetically pleasing glass vessel that you can repurpose for other uses. In our newly relaunched Unmentionables collection, each style and color is available with either a Pouch Front or Flat Front, shifting the conversation away from gender expectations to the right fit and end usage for the customer. We accept credit card, Apple Pay, and He says the fragrances are great not only for mixing with each other, but also other scents already in your personal collection. The brands success thus far has a lot to do with its positioning and pricing. This Boy Smells candles review found that the brands sizing ranges from XS to XXXL. CANDLES AND FINE FRAGRANCE HAVE ENTERED THE SHELVES OF OVER 120 SEPHORA LOCATIONS. Once your Boy Smells order has shipped, it can take up to seven business days to arrive, depending on where you live. [The stories] are fun and community building, but I was basically doing them to pay our rent, adds Giordano. #ismellbs #hypernature #unlockyourpower Go aheadtreat yourself to something you love. I caught up with the exuberant Matthew Herman, Cofounder and Creator of Boy Smells, live from a Dolly Parton-themed bar (no, really!) Speaking of exploration, it isn't lost on LA-based Boy Smells team that choosing a fragrance online can be tricky and offer an Exploratory Set ($20) of miniature vials on their site. INFLUENTIAL RETAILERS LIKE FORTYFIVE TEN IN DALLAS (PICTURED), TENOVERSIX IN WEST HOLLYWOOD, AND BYGEORGE IN AUSTIN PICK UP THE COLLECTION. ", As you might have gleaned, these fragrances are not designed for blending in to the crowd. We will send you a notification as soon as this product is available again. The TikTok filter went viral this week, further distorting our perceptions of reality. This website uses JavaScript to apply discounts. If you have any questions after reading this Boy Smells candles review, you can contact the brand through: Email (general queries): [emailprotected]. newly created account to redeem the promotional code. Alex Murdaugh sentenced to two life terms for murdering his wife and son. Most of what they offer assistance with branding, marketing, photography, SEO is an entire department at any well-structured organization. Boy Smells uses FedEx International Economic shipping for Canadian customers, which can take between 5-7 business days. The Boy Smells Wick Trimmer helps to reduce soot and smoke. Promotional value is for promotional purposes Both familiar and unexpected. This process is easy with the Boy Smells candle trimmer. (A standard size Boy Smells candle is $32, while a Diptyque candle is more than double that at $68.) SLOW BURN, THE COLLABORATION WITH KACEY MUSGRAVES DEBUTS TO MAJOR FANFARE, BECOMES A BEST SELLER AND ARGUABLY, THE UNOFFICIAL CANDLE OF THE WFH YEAR OF 2020. Add the Boy Smells Slow Burn candle to your self-care regimen for $39. Alex Murdaugh stands guilty of killing his wife and son. There was a lot of goodwill in those first few months. These are common practices for online businesses, but again: You need the margins to sustain them. But, unlike traditional boxer shorts, these trunks feature a shorter leg length. Lets get into the positives first. Boy Smells Violet Ends Genderful Fine Fragrance $98 Shop Now Key notes: rhubarb, bergamot, black pepper, violet, black tea, tobacco leave, incense, orris, white birch, tanned leather, smoked papyrus If you like a smokier floral scent, Violet Ends will be your jam. Boy Smells Flor de la Virgen Eau de Parfum. When developing our products, we are guided by the highest standards of cleanliness and sustainability, from product formulation to the consumption of shipping materials. Gourmet, monogrammed or personalized items also cannot be returned or exchanged. Google Pay. 44. Boy Smells candles are formulated with no gender in mind, blending traditionally masculine and feminine accents together for a full-bodied experience. in Nashville where he was overseeing a photoshoot. In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. OH AND SEHPORA.COM AS WELL. This offer is non-transferable. Whimsical, spring-ready shades, ROUGE ALLURE VELVET The season's essential kicks, Logo Wallets & Card Cases Unfortunately, we were unable to find any items in the price range you selected. She said it had this masculine and yummy scent that wafted through her home! The discount code cannot be applied to the cart. These are moments that can be experienced by all. Herman said they have not taken on capital funding and retain full ownership of the company though he said they will likely look for an investor in the future to help them grow.In the third year, they moved the business from their home into offices at the corner of Venice Boulevard and Burlington Avenue in Pico Union. So, it seems like the majority win in this case. Made in Peru with 90% Pima cotton and 10% elastane, the brand recommends washing these intimates in a cold setting and drying them in a low setting to preserve their shape. But now what worries us is [that] people are falling into their old patterns again., Although WORD was classified as an essential business, no more than one person at a time was allowed inside the store, all the way through June. Each scent has been developed to have its own unique expression; notes plucked from a personal catalog of olfactory memories, then evolved and re-expressed in a modern context. Everyone I talk to is surprised by how well retail has bounced back, says Herman. Sensuous, accessible and bright, Boy Smells products elevate your intimate world. After receiving your RA#, youll have 30 more days from that point to return your product. "Simultaneously honing the masculine and feminine power with us is more about gender-multidimentionality rather than just being genderless," he explains to Byrdie. Genderful is the antonym of genderless; If genderless is a blank canvas, think of genderful as painting with all the colors in the paintbox. Boy Smells suggests harnessing power from wherever you find it. Their website, a makeshift storefront hosted on Squarespace, badly needed updating. I lost so much work during Covid that Ive been able to focus on Tetra, and like everyone else Im not spending very much money. It amounts to an ad for a suite of integrated marketing tools for merchants on Instagram, a platform that Ive personally come to rely on for my own small business. Lanai Scented Candle. Boy Smells' CEO, David Duplantis, currently has an approval rating of 50%. It also isnt overpowering, in regard to the cannabis mature, musky, and floral all at the same time. Your are successfully subscribed for email notifications. When first lighted, youll be greeted by the stunning floral scents of rose, orange blossom, and jasmine. Weve never been able to take the entire, full breadth of the collection and all our brand storytelling and put it in one [real life], physical location, said co-founder Matthew Herman. Our favorite coordinated 'fits, The Shoes of Spring The five-year-old business says it has more than doubled its sales this year with wholesale growing 305 percent year-over-year. It first reveals notes of incense, black pepper, and guaiac wood before revealing its crisp side that features embers and smoked papyrus. I have a friend who was ordering almonds on Amazon. With two brick-and-mortar retail locations in Brooklyn and Jersey City, New Jersey, WORD is nothing if not a neighborhood institution. Gender-neutral positioning is gaining increasing traction in fashion and beauty spaces. The installment is launching with five fragrances (the same amount of candles the brand started with back in 2016). Recontextualizing scent to reflect modern identities, stands to help you step outside of outdated constructs and take ownership of your own "hypernature" accessing your truest and most mighty self.