Finally, heres come the end of this writing. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. . This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. A paid subscription is required for full access. Love that more females are listening to female groups. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. account, CJ, says that there is a team of seven people who run the BTS on Billboard! All Rights Reserved. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As a Premium user you get access to background information and details about the release of this statistic. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Would love your thoughts, please comment. K-pop acts take up the three top spots on Billboard's Social 50 Chart. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Japan, the second largest music market after the United States, has a massive K-Pop following. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Then you can access your favorite statistics via the star in the header. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. (2022). can someone list what groups on the list? This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Business Solutions including all features. However, EXO was shown to have the highest percentage of males (9.3%). However, the popularity of the kpop genre is that as been spreading across the nation. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. A Medium publication sharing concepts, ideas and codes. In the past week, they sawover 24million, more than 14,000 times what's expected. Business opportunities soon followed. We at Brandwatch love data, K-pop, and we definitely love BTS. The Western Hemisphere: K-Pop Consumption and Engagement. As for gender, female respondents dominate the survey results with a total of 94.58%. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. (Photo by Jordan Strauss/Invision/AP). At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. The ideal entry-level account for individual users. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. (Fans voted by tweeting the hashtag #BTSBBMAs. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. But there are two acts, both K-pop, who leave the rest in the dust. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. 1. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. One of the administrators behindthe BTS on Billboard! Over the past two months, Swift averaged around 91,000 Twitter mentions per week. What do you want to do? Below are the age demographics fan report for third generation K-Pop idol girl groups. You need to sign in so you can join the quiz. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Spanish tracks and collaborated with local artists. Original question: "How popular is K-pop in your country at the moment? Welcome back! You need a Statista Account for unlimited access. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. First thing first, well see the demography of the surveys respondents. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. BTS's Jin updates his Instagram for the first time in 2023! Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . They run fan sites, create self-designed band merchandise and produce. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. (February 14, 2022). K-Pop's wide appeal across Asia is due to several factors. So how do they do it? Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Happy reading! We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. As a Premium user you get access to the detailed source references and background information about this statistic. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: You must be a member in order to leave a comment. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. We believe this is somethingthat should be reflected on the charts.". This is a short 5-question survey about the demographics of members of the K- Pop fandom. As a Premium user you get access to the detailed source references and background information about this statistic. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. "BTS always seem to do better and better after each comeback, especially on the charts. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Audiences who are 45-54 years old make up 7% of traffic to the site. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. To use individual functions (e.g., mark statistics as favourites, set All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." First was the young, diverse, and digitally native Generation Z coming of age. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Without any further ado, please enjoy this article. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In addition, regardless of the fans demographic such as religion . Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Various kinds of merch can be found in the form of light sticks to an album. Create an account on our community. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. As a Premium user you get access to background information and details about the release of this statistic. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Korean Foundation for International Cultural Exchange. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. JavaScript is disabled. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. That is about 15,000 more than expected for an artist with her 85 million followers. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. i can't read korean For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. February 25, 2020. These trends are unsurprising for several reasons. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Chart. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Other East Asian countries have a somewhat misleading representation within this data. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Check out our five best free-to-play Kpop games made especially for KPop fans. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Warner Bros. Show publisher information They have no real life knowledge so they just believe and go hard for anything. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). For years, Beliebers stood above all other fan armies on social media. 2007 - 2023 6Theory Media, LLC. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide.