This fits with Forsen's breakdown predicting Ninja's contract being between $6 and $8 million per year. Both Jessica and Tyler brought their concerns to Twitch over the course of several months, but the company failed to respect their wishes, she said. Money was the last thing on our mind, she said. I love my community and what we built together on Mixer. KEEM says this isnt confirmed and its unclear if its $100 million per year or for the total duration of Ninjas contract with the platform. He was already so big on Twitch that his move surprised a lot of people, something he recognized would happen and that he joked about in his Mixer announcement video. Access your favorite topics in a personalized feed while you're on the go. I admit that I don't watch streamers, but I do watch a ton of other sports. Mixer ultimately offered their loyal streamers an opportunity to join Facebook Gaming as a consolation for all of their hard work in building their brand under the Microsoft umbrella. By clicking Sign up, you agree to receive marketing emails from Insider While Twitch has attempted to counter these offers, they obviously haven't been able to keep up with the amount of money that streamers are being offered. But it's a safe bet that Microsoft has cut Ninja some sort of advantageous financial deal to . After joining Mixer back in late July of 2019, Ninja was eager to embark on a new journey in his streaming career outside of Twitch. ninja mixer contract $932 million. The two are now free agents able to play the field as their suss out their next streaming home. When you purchase through links on our site, we may earn an affiliate commission. Ader is a marketing and talent management agency that works with Ninja. Amazon's Twitch is getting back one of its biggest stars: Tyler "Ninja" Blevins is returning to the service with a multi-year exclusivity contract, Blevins announced on Thursday. And third, that Ninja's . Visit our corporate site (opens in new tab). But Twitch is bleeding: a major talent exodus has more people than ever using competing services from Microsoft and Google. It's just watching a geek play computer games. Famed esports insider Rob Slasher Breslau has been knee-deep in the news since Mixer announced that it would shut down its service. He eventually began streaming H1Z1 in 2011 and then moved to playing PUBG. Sign up for notifications from Insider! Ninja signed a three-year contract worth reportedly $30 million. "Now the streaming wars have begun," Devin Nash, the chief marketing officer at talent agency N3RDFUSION, said of the recent tendency of gamers to move from Twitch to other platforms. We cant go backwards with it.. Blevins previously left Twitch for Microsoft's now-defunct Mixer service, where he was reportedly paid in the ballpark of $30 million for his exclusivity to the platform. Twitchs percentage of the market has grown by about 3 percent since the second quarter, too. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. You will receive a verification email shortly. I caught myself the other thinking "who would buy a gaming chair with an esport team's colors and logo?" She added that it really seemed like he was kind of losing himself and his love for streaming. Things are different now on Mixer a streaming platform that has gained recognition for its stricter community guidelines pertaining to user behavior. Both Shroud and Ninja were offered double their Mixer contracts to make the switch to Facebook Gaming, however, neither took the bait. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verge's senior editor, Tom Warren. Amazon's Twitch is the most popular live-video streaming service by a large margin. During the same time period, Twitch jumped from 850.6 million to 932.1 million, according to StreamElements data. People are dumb. All Rights Reserved. The former Twitch and Mixer star had no shortage of offers on the table. It all started with Tyler "Ninja" Blevins last August. He was one of the most-watched channels on the platform with millions of followers and tens of thousands of subscribers, with an estimated total earnings of $10 million in 2018 thanks to his streams. He's also rather excited for the Starfield release date. Its quite a drop off considering Ninjas been absent from Twitch for almost a full year. Tyler "Ninja" Blevins announced his intention to switch from Amazon-owned Twitch to Microsoft-owned Mixer, who makes hundreds of thousands of dollars each month, expanding greatly in the next year with a new Xbox console. Prior to his retirement from Twitch he owned the most subscribed channel at 14 million followers. However, he noted that Mixer would probably be hesitant to offer anything more than three years, as the esports world changes so quickly. Twitch remains in a partnership with Amazon Prime, which offers a free subscription to any viewer with a Prime account. For example, streamer Disguised Toast recently abandoned Twitch to begin working with Facebook Gaming. In the last year there has been a very large exodus from the popular streaming site as competitors entice streamers with large exclusivity deals. Warren says that Ninjas move to Mixer is also for Project xCloud, which will allow users to launch games directly from live streams. Nearly a year ago, Microsoft dished out professional athlete-type contracts to Tyler Ninja Blevins and former Counter-Strike pro, Michael Shroud Grzesiek in order to elevate the Mixer streaming platform. Fortnite streamer Tyler Ninja Blevins was living the dream on Twitch. The developer supported, community run subreddit dedicated to the Fortnite: Battle Royale game mode by Epic Games. By March of 2018 Ninja had over 2 million subscribers to his Twitch channel. Other popular streamers are rumoured to be offered contracts up to $10 million. The next chapter, Microsoft acquired Mixer, formerly . Two, that any exclusivity deal Ninja accepted is likely paying him between $3 and $10 million a year. Then there his Red Bull contract. Bro you really dont understand the joke eh? According to Sensor Tower, downloads for the Mixer app on iOS have doubled since the announcement of Ninja on Thursday. It's usually at a high skill level as well or at minimum provides entertainment. ", Liao pointed out "the talent exodus from Twitch appears to have picked up speed in recent months. hes boasted some impressive viewership numbers, Some Pixel phones are crashing after playing a certain YouTube video, Snapchat is releasing its own AI chatbot powered by ChatGPT, The McRib Locator continues to live on after the sandwichs farewell tour, On the internet,nobody knows youre a human. As of today, Ninja has just over 3 million followers on Mixer. When Mixer signed Ninja, he had 14.7 million followers on Twitch. In 2017 his skills at PUBG were so well-developed that he actually won the PUBG Gamescom Invitational Squads classification. That was Ninja. Going forward, beyond playing "Fortnite" live on streams, Blevins said his focus will be "to elevate and bring more eyes to underrepresented creators. He took a conservative approach and he estimates that Ninja is on a contract that will give him between $6 million and $8 million a year for at least three years. Google has YouTube + Stadia and Amazon has Twitch. The service shuttered on July 22, and any existing streamers were re-routed to Facebook Gaming, the social network's own Twitch rival. Blevins signed an exclusive streaming deal with Mixer last August. Visit Business Insider's homepage for more stories. Heres how it works. Ninja signed a three-year contract worth reportedly $30 million. Justin Warden, the CEO of agency Ader who represents the likes of former Overwatch pro Brandon Seagull Larned and League of Legends streamer and Team Liquid sub Ashkan TF Blade Homayouni claims that he had knowledge of the Ninja negotiations and believes that the multi-year Mixer deal was worth between $20 million and $30 million. It's just watching a jock play football games. One of these offers would see Ninja agree to a contract buyout with Mixer, which would grant him the $30 million promised in his original contract. I totally get why people are though. There are other sizable players in the streaming game, chief among all of them is YouTube Gaming, which launched in August of 2016. "But it took someone to fire the first shot. Liao noted Blevins previously said he made approximately $10 million in 2018. As the market grew though, a significant portion of large tech companies decided to use their checkbooks to take Twitch's highest profile stars. In reality, Microsoft is locking in an important influencer who can both increase the value of Mixer and bring eyes to Microsoft's entire gaming platform a platform that'sexpanding greatly in the next year with a new Xbox console (Xbox Series X) and a major new game streaming platform. NY 10036. So far, nothing has been revealed or leaked, so we have to stick with these estimates for now. Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. But..why? Critics took aim at Ninja, stating that his move revolved only around the money. Then, this past June, Microsoft announced the sudden closure of Mixer - making Ninja a free agent once again. Ninja reportedly got paid between $20 million and $30 million by Microsoft to leave Amazon's Twitch streaming service Ben Gilbert Tyler "Ninja" Blevins announced his intention to leave. And it largely started with a single departure.". This, combined with the fact that he began streaming the newly released Fortnite shortly thereafter, propelled him to internet stardom on Twitch. With that type of company, YouTube could be the landing spot for Ninja, but it will ultimately come down to dollars, cents and opportunities. I love and can play baseball reasonably well for adult my age, but it's still a lot of fun fo rme to go to an actual game. A new report from CNN Business claims that game streamer Tyler. This information comes from Justin Warden, who is the CEO of marketing and talent management of company Ader, who claims to have an inside source that informed him of the deal. Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. Hundreds of thousands of people are watching live video streams on the service at any moment. Before they knew what happened, Mixer was ready to shut its doors and allow its two most prominent names to leave. Be warned that any conversation started with him will probably wind up gravitating towards his two dogs, The Adventure Zone, or Kingdom Hearts 2. https://t.co/lvn9KBjEYq https://t.co/tljVgyM3bG. But a talent management executive who's worked with Blevins told CNN Businessin an article published Mondaythat the streamer may netted between $20 million and $30 million from the deal. Microsoft agreed to pay game streaming star Tyler "Ninja" Blevins between $20 million and $30 million per year to join its Mixer streaming platform and leave incumbent leader Twitch, according . Until his departure in 2019, Blevins was Twitch's most popular streamer. What is next for one of the worlds most popular gamers? For those who dont, Ninjas account is the most followed account on Amazons Twitch. While Ninja was forced to leave behind his followers on Twitch, he gained over one million followers on Mixer in less than a week - though part of that was due to the free subscription promotion Mixer ran to celebrate his addition to the platform. Amazon's Twitch is the most popular live video streaming service by a large margin. It seems like a no-brainer, considering hes already established a presence on Twitch. But Blevins manager and wife, Jessica Blevins, told Business Insider that Tylers decision to leave Twitch and move over to the Microsoft-owned streaming service Mixer in August wasnt just a financial one. Ninja's agency, Loaded, did not release the terms of the contract. Im surprised a lot of people didnt know what my tweet was about. Thank you for signing up to Windows Central. However, Mixer comes at the first if we exclude video game applications. We can keep sources anonymous. It does make sense as a lot of people will watch Ninja play games on Mixer soon and that will allow them to jump straight to the game via Project xCloud. PR pitches by email only, please. Mixer shut down in July 2020. Its two superstars in Ninja and Shroud prepared to hit the road and never look back. The Ader team has no connection to this specific partnership and therefore any insight regarding the terms of the agreement is pure speculation.". This trend of major content creators departing the platform could very well be the beginning of the end for Twitch - and the rise ofMixer to take its place. Ninjas move to Mixer turned out to not be the game changer they probably hoped when comparing their market share with Twitchs, StreamElements CEO Doron Nir said. Furthermore, Tom Warren said that Microsoft didnt hire Ninja to promote Mixer alone. According to an article on CNN about streamers being offered lucrative exclusivity contracts, Ninja's deal was likely worth between $20-30 million. But Remember, Google are the devil for signing a deal with Blizzard Activision, let's not forget that. He also got a big payday to basically do what he was doing before but on a different network. Forsen, also of Twitch fame, predicted a 3-year deal, as a smaller or longer time frame wouldn't be beneficial for Mixer or for Ninja. The partnership did not last long, however, as Mixer struggled to keep up with rival platforms Twitch and YouTube Gaming. While many suspected his departure from Amazon's Twitch came with a hefty contract, no financial details emerged from the deal until this point. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to. Millions of fans tuned in every single day to watch their favorite streamers play video games. You wouldnt sign anything less than three years, but I dont think Mixer would like to sign for more than three years, forsen said. 26, Sensor Towers head of mobile insights Randy Nelson said. Then, on June 22, Microsoft suddenly announced plans to close Mixer. Even if his involvement hasnt helped Mixer tremendously, Jessica Blevins told Business Insider that Twitch had also become a toxic place for Tyler, noting that he didnt seem like himself the last few months that he was streaming on the Amazon-owned platform. Jamie Hore Jamie started out his journalism career rambling about FIFA esports, but today he covers much more,like the bestWarzone guns and theApex Legends tier list. Twitch has long been the undisputed leader of video game streaming. Ninja, now 29 years of age, started on Twitch and grew into one of the most recognizable gamers after years of hard work. He did not state how many years the deal lasts, however. The Mixer app currently sits at 3rd place on the App Store. This decision would make sense both from a financial and a poetic standpoint. Just why? Last but not least, he made a name for himself on Twitch and still maintains a fanbase to this day. In a last-ditch effort, Microsoft made the wise decision to collaborate with Facebooks streaming platform, dubbed Facebook Gaming. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. As a result, Shroud was paid $10 million, and Ninja scored an astounding $30 million payday, just to be released from their Mixer contract. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. Future US, Inc. Full 7th Floor, 130 West 42nd Street, as well as other partner offers and accept our. However, the true worth of Ninjas contract, and the contracts of other streamers who have either left or renegotiated with Twitch, may have just been revealed. Please refresh the page and try again. Blevins announced his decision to leave Twitch for Mixer in August, shaking up the esports world, and is reportedly making between $20 million and $30 million for the multiyear deal. Ninja began his video game career in 2009 when he began playing Halo 3 professionally. He seems genuinely popular with his fans. While Ninja's agent and Microsoft did not confirm the figures, it seems safe to say that Blevins will receive a large sum of money for his time with Mixer. Their numbers continued to decline despite bringing in two of Twitchs biggest streamers. Use a non-work device to reach out. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. This figure comes from Justin Warden, who is the . Get the best of Windows Central in your inbox, every day! pic.twitter.com/SMQEygjNiE. I have some decisions to make and will be thinking about you all as I make them. 2023 Vox Media, LLC. Windows Central is part of Future US Inc, an international media group and leading digital publisher. Stay up to date with what you want to know. 936 million - Baseball players aren't even getting that kind of money. Despite those estimates, only Ninja and Mixer can confirm what the deal was and how much money is involved. Stay up to date with what you want to know. It would not be a huge surprise to see Ninja make his triumphant return to Twitch soon. Forsen went on to estimate the price point for Ninja's deal . In the months since, Blevins has popped up on both Google-owned YouTube and Amazon-owned Twitch to stream games. It was a sizable hit to Ninja, considering his rise to fame in the early days of Fortnite and catastrophic numbers on Twitch. He went from 30 to 70 thousand average viewers on Twitch to between 3 and 10 thousand on Mixer. One, that Ninja has been fielding exclusivity offers for some time, whether that be Facebook, YouTube, Mixer, or Twitch itself. Graduated from Midwestern State University with a BA in English where he worked as an editor for the University literary journal. Fortnite Cipher Quests - How to Get all Rewards, Fortnite Creed Cup and Creed Quests Breakdown, Fortnite: Ninja Declines A Reported $60-90 Million Offer To Join Facebook Gaming, 30 to 70 thousand average viewers on Twitch. Yup - actual reports are 6 - 8 million for 5 years + endorsement deals from everything xbox, PC, and all MS products. In the. KEEM says this isn't confirmed and. The future is looking bright for Microsoft. NOW WATCH: How Apple can fix HomePod and Siri, Tyler "Ninja" Blevins announced a precedent-setting deal. Net worth, earnings, streaming setup, and more. Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft's Mixer for an estimated $20 million to $30 million. Twitch effectively was limiting Tylers ability to grow as more than just a gaming personality on the platform, she argued. YouTube has been arguably Twitchs most significant rival since debuting four years ago. Furthermore, Forsen estimates that Ninja's contract is between $6-8 million dollars, which when combined with sponsorships, likely keeps him making at least the same amount of money he was as . New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2. Loaded declined to share any figures with CNN Business. Game on. Despite his confidence in Mixer to draw in similar numbers to Twitch, it never happened. The celebrity also has deals with Adidas and Red Bull and wrote a book. All Rights Reserved, By submitting your email, you agree to our. Tyler Ninja Blevins surprising departure from Twitch came after months of feeling like the company didnt respect his wishes and hindered his ability to grow outside of gaming. It was reported at the time that Microsoft spent $20 million to $30 . A new report from CNN Business claims that game streamer Tyler Blevins, better known as Ninja, will receive between $20 and $30 million from a multi-year deal with Mixer. If you have a news tip or an app to review, hit him up atsean.endicott@futurenet.com (opens in new tab). Next: Twitch Streamers Cash-Crazed Rant Making Onlookers Furious - Heres Why. Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. By clicking Sign up, you agree to receive marketing emails from Insider Ninja signed an exclusive deal with Mixer last year. New data, released by StreamElements in partnership with streaming analytics site Arsenal.gg, discovered that hours watched on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. And third, that Ninja's exclusivity contract is for multiple years. According to his sources, Twitch is not the only option for Ninja. Other streamers that have retired their Twitch accounts recently include Shroud, Valkyrae, and FaZe Ew0k. At this point Twitch has lost the majority of it's top video game streamers. We dont know where Warren got these numbers from. Since leaving Twitch, Tyler has scored major deals with companies like Adidas, and has a small role in Ryan Reynolds new movie, Free Guy. No matter where you choose to stream, the world is better with your gaming content in it. It will be a tough decision without a doubt. There were already conflicts with his current sponsors and re-signing with that platform. https://twitter.com/WatchMixer/status/1275134189738713088?s=20. Ninja still hasn't announced any concrete plans, but he booted up his Twitch channel in. NOW WATCH: Gaming while black: How racist trolls are still dominating video games, Tyler "Ninja" Blevins announced a precedent-setting deal. Tyler Blevins, better known as esports star Ninja, is reportedly bringing in a head-turning amount of money on the contract he signed with Mixer. Details of the contract have not been released, so it's unknown how much is mixer paying Ninja. Microsoft hoped that these acquisitions would boost their numbers. It seems straightforward for the company: Microsoft is paying the most popular video game streamerto exclusively stream on its platform, Mixer. Microsoft paid over $50 Million to bring Ninja to stream exclusively on Mixer, according to The Verges senior editor, Tom Warren. The plan seems to be working already. The $50 million amount is contrary to the previous rumored 100 million dollars contract between Ninja and Microsoft. Tyler Blevins, better known by his online persona Ninja, reportedly received 20-30 million dollars to move from Twitch to Microsoft's Mixer. Ludwig is making the next big Twitch game show for xQc, Amouranth invests $350k in Twitch content, is retiring from OnlyFans, Twitch employee Hassan fired following sexual misconduct investigation, Twitch's react meta might be good for streamers, but I cant stand it, Twitch is changing the cost of subs depending on where you live. Ninja has 2.8 million followers on Mixer, Microsoft's nascent gaming platform, which Forbes estimates spent $30 million over three years to lure him away from arch-rival Twitch last August. Related: Popular Fortnite Pro Twitch Streamer Paid Off His Mom's Student Loans. In short, Microsoft has invested in Ninja for a better future of Mixer and Project xCloud. Other sources in the CNN piece also give a rough scale as to how much a streamer can earn depending on their popularity, claiming that those who can average over 10,000 concurrent viewers every time they go live can expect contracts topping $10 million, while smaller streamers can expect around $1 million. It was a leap of faith, and Microsofts been nothing but amazing to us.. Of course, these are not official numbers. Because its fun to watch professionals do things you are interested in. It's worth noting that he means $6-to-$8 million a year, for three years. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. When CNN Business reached out to Microsoft to receive confirmation of the deal, Microsoft directed CNN Business to Ninja's agency, Loaded. Streamer Tyler Blevins, better known as Ninja, reportedly receives $20-$30 million dollars for his streaming exclusivity deal with Mixer. 2023 ESTNN: Esports News Network. But that hasnt stopped people from speculating. You really believe that dude. Blevins signed an exclusive streaming deal, Destiny 2 Lightfall: Armor Charge mods, explained, Destiny 2 Lightfall: How to beat Tormentors, the new enemy type, Surprisingly, Destiny 2: Lightfall is kind of awful, OneNote on Windows finally lets you switch between vertical and horizontal tabs, Halo Infinite's awesome Forge Mode hits over 1 million creations. Warden gave the figure to CNN Business, and claimed he had "direct knowledge" of the terms of the deal. Apparently, they both declined to sign with Facebook though and instead opted to have their contracts paid off in full, meaning they made a combined $40 million from Mixer being shut down . Ninja and Shroud chose not to continue their contract with Mixer and take a chance on Facebook Gaming, thus forcing Microsoft to buy out their contracts. Justin Warden, CEO of the marketing and talent management agency Ader, which works with Ninja, revealed as much to Shannon Liao of CNN Business. Ninja was the first major streamer Microsoft's streaming service signed. Mixer parted ways with a slew of talent that the platform helped build. Just why? To this day, Ninja possesses more followers than any other channel with 14.7 million and counting on Twitch. Veteran Gamer, Trophy Hunter, And a Youtuber. Mixer became the butt of almost every joke across social media. A representative offered the following statement after publication:"We do not disclose the terms of any agreement for talent. Access your favorite topics in a personalized feed while you're on the go. Tyler "Ninja" Blevins is streaming on Twitch for the first time since he signed an exclusivity deal with Mixer in 2019. He's just a smart businessman, that's all. Keeping that in mind, its a pretty huge move for Ninja to change platforms but it now makes sense given the fact that he was given $50 Million by Microsoft. As of Thursday's announcement, both Blevins and Grzesiek have since returned to Twitch. Ninja reportedly said no, ultimately passing on an offer that would indisputably make him one of the wealthiest gamers of all time. But no one passes on $90 million without an end game. Rod Breslau (@Slasher) June 22, 2020. And then, Microsoft came along with an undisclosed offer and signed an exclusive contract with Ninja for its own streaming platform, Mixer, on Aug. 1. The other saw Facebook Gaming offer a rumored $90 million if he decided to move over with the gobs of different Mixer personalities. In an effort to compete with Amazon, Microsoft spent tens of millions of dollars on two particularly high-profile exclusivity deals with the two highest-profile streamers: Blevins and Michael "Shroud" Grzesiek. Ninja has a lot of thinking to do. This was an increase of +86% versus the previous days 14,000 new installs and +100% week-over-week from 13,000 on Thursday, Jul. Ader told CNN Business that he had direct knowledge of the deal, so it's more reputable information than some rumors that appeared on Reddit following Blevins' move to Mixer. Millions of people are watching live videos streams on Twitch at any moment. He said Shroud's Mixer contract was worth $10 million, while Ninja's came in at $30 million. As Google-owned YouTube dominates internet video-on-demand, Twitch dominates live-streamed internet video. The news comes as quite a shock to many, including, apparently, Mixer . Ninja failed to attract the same numbers that he did at his former place of employment. Representatives for Microsoft declined to comment on the report. an estimated total earnings of $10 million in 2018, an exclusive contract with Ninja for its own streaming platform, Mixer, It's official: Cloud9 VALORANT parts ways with Yay after 5 months, Here are the early LoL Patch 13.5 patch notes, Ludwig's $500,000 VALORANT team becomes instant meme after disappointing Challengers debut, 100 Thieves content creator Kyedae diagnosed with leukemia, One champion is dominating Challenger with stunning 60 percent win rate in LoL Patch 13.4. Like Google-owned YouTube dominates internet video-on-demand, such is Twitch's dominance of live-streamed internet video. On the other hand, Mixer is now the 12th-most-popular app on Google Play Store. Blevins announced his decision to leave. Ninja and Shroud are now free agents. Despite a flurry of big names leaving Twitch in the last few months of 2019, the start of 2020 has seen very little in terms of platform movement, with 100 Thieves content creator Rachel Valkyrae Hofsetter being the only notable name to jump ship after switching to YouTube gaming. The original deals already included life-changing money - reportedly $30 million for Ninja and $10 million in shroud's case. Blevins apparently cashed in on that departure. Many are wondering what Ninja will choose next in his illustrious streaming career. According to CNN (via GameSpot) Mixer paid Ninja anywhere from $20 to $30 million to leave Twitch. That is the entire concept behind spectator sports.